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Precision Cancer Medicine Infographic/Campaign

Brief

Desired Belief:

Consumer: Dana-Farber Boston Children’s is the leader in pediatric precision medicine. They have an expert physician team (including Kathryn Janeway), educational resources, and offer innovative treatment (clinical trials, iCAT) that my child could participate in.

Physician: Dana-Farber Boston Children’s is the leader in pediatric precision medicine. They have an expert physician team (including Kathryn Janeway) and offer innovative treatment (clinical trials, iCAT) that my patient could participate in.